Sega or also known as Service Games is a Japanese video game publisher, developer and hardware company that has their headquarters located in Tokyo, Japan.
Founded back in 1940 the company use to develop and distribute coin operated games, jukeboxes and slot machines. After a few years of growth they started importing these machines to American military bases within Japan.
As they continued to grow they went from being an importer to a manufacturer and started to release some more arcade games. In 1979 as arcade gaming was booming Sega’s revenues shot to over 100 million.
In 1982 Sega’s revenues passed the $214 million mark and released their first 3D game for the market. It was not long after this that there was a video gaming crash that sent Sega’s revenue back down to $136 million. Not long after this Sega was purchased for $38 million by a group of investors led by Rosen, Robert Deith and Hayao Nakayama.
Throughout 1989 to 2001 Sega started their console campaign. These shared both successes and failures to the eventual pull out of the console market in 2001. During this time Nakayama stepped down as chairman and Isao Okawa took over.
As of 2002 Sega had have 5 years of net loses had started to struggle with the Okawa giving the company $700 million in a private donation before his death in 2001.
The company suffered many setbacks with deals and mergers all falling through as they tried to pick themselves back up. In 2003 Sammy had bought out the outstanding 22% amount of shares that CSK had left. This put the Sammy Chairman Hajime Satomi as the CEO of Sega. After this things started taking a turn with Sammy buying a controlling share of the company in 2004 at a cost of $1.1 billion.
Sega has since been able to turn a profit releasing many successful franchises such as Sonic for all the consoles. The company is now making about $513 million in profit and over 4.9 billion in revenue.